Spot2
Spot is the only digital platform for commercial real estate in Latin America that uses technology to automate and simplify the rental process from start to finish.
I had the opportunity to work with Spot2 in a design challenge where I had the task of improving the usability, ui and ux of any scenario on their website.
Use case
UX Design Challenge
Time constraint
5 Days
Role
UI/UX Designer
Tags
UI/UX Design, Challenge, Research
Defining the vision
Main problem
Having the freedom to choose any problem to address in improving the Spot2 website, I took the liberty to enhance its homepage along with some other improvements in interaction, information organization, and overall usability of the processes.
Potential impact
The intended impact is to enhance the user experience, attract and retain business users so that the company can generate profits and continue to grow exponentially.
Proposed added value
What
Improve the website usability, architechture and overall UX, create an appealing experience that is time-proof.
Who
For business people that want to lease their properties and profit from their assets.
When & Where
Web and responsive.
User research & insights
Research
In this case, I researched direct competitors of the brand and their websites. The findings were somewhat unexpected, as almost all the sites were more like business cards, lacking contact forms or attractive elements to connect with the business. This gave me the idea to improve that aspect on the Spot2 site.
Insights
The competitors had elegant and simple websites, dedicated only to show the name of the company, their values, history and general information but they lacked a contact form or anything trying to consolidate any kind of business.
Only one of the competitors had a website with an actual listing of the properties they held and a contact form, that's what generates conversion and that's what I took and implemented on the design.
The design
The research and insights helped enormously when putting together this design and there are some important features that I wanted to highlight in this design:
Clear and simple design
Ability to see what services does Spot2 provide
Ability to see properties listing directly at home page
Testimonials in order to build trust in future users
Added chat-bot feature to help users get in touch faster
Added a "blog" section where users can see the last entries, the blog already existed but the site didn't use it at all
The takeaway
Keep the target in sight
It can be really challenging to create a succesful business such as Spot2, and investing in good ux can elevate and enhance profits, as some of the details that I found on the site in comparison to others was proof enough.
Invest in a UI/UX Designer for your product even if it is just a website
Do usability tests
Run surveys or interviews
Research competitors and elevate from there
Con
It is very important to do a follow up on your designs so you can get some feedback from users and improve the designs.
Do usability tests
Run surveys or interviews
Test heatmaps
Always be mindfull of the stakeholder at all times
